“I've heard that EA wants to make it free to play, but it encountered some pushback from the NBA.” Grubb later clarified what his sources said to Inverse. On August 19, Venture Beat’s Jeff Grubb hinted on his Giant Bomb podcast GrubbSnax that NBA Live is the next sports franchise that might go free-to-play if EA can overcome pushback from the National Basketball Association. Its answer is good news for those hoping for more competition sports video games. In an exclusive statement to Inverse, EA commented on Grubb’s claims. It’s an intriguing idea, and one that could help EA finally topple NBA 2K’s dominance, but is it true? Rather than paying $60 or $70 for a new entry, the next entry could function more like Fortnite or Call of Duty: Warzone, a free game with constant updates and microtransactions to generate revenue. However, a bit of hope emerged in August 2021 when Venture Beat’s Jeff Grubb claimed NBA Live could return as a free-to-play title. NBA Live 2020 was canceled, and a new game in the series hasn’t been released since. Meanwhile, EA’s NBA Live series has received mixed reviews for the past decade. NBA 2K tops the sales charts year after year. But it’s always played second string when it comes to basketball. The massive publisher’s EA Sports label dominates simulation games for football, soccer, and hockey. EA isn’t done making basketball video games just yet.

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